Trailer of Future of Malayalam Cinema
The Kerala theatres which used to screen mostly Malayalam films will be taken over by Other Language Films (OLF) from Diwali day (October 26). OLF means Tamil and Hindi films.
The two major Tamil films releasing for Diwali are Vijay’s Velayudham and Suriya’s7aum Arivu. Plus the Hindi film of Shah Rukh Khan RA One. Vijay, Suriya and Shah Rukh are very popular in Kerala, and all the three command an opening.
The OLF Diwali movies have taken over most of the screens in key towns. They are releasing big and as per trade sources Vijay’s Velayudham is opening in 111 screens, Suriya’s 7aum Arivu too is opening in 111 screens! SRK’s RA One at the last count is opening in 81 screens![OLF takes over Kerala box-office!]
It is like playing the same tape over and over again. The various alphabet soup organizations like MACTA, FEFKA, PEPSI, COKE etc need to stop banning people and get out of family feuds and prepare and five year vision for Malayalam Cinema. You know, do some kind of serious thinking. Can bringing back the studio system help? Will getting bigger movies with the involvement of UTV like money bags help? Will investing in more multiplexes help? That kind of thinking. You can find some such posts in our archives. But if you release movies like China Town, Christian Brothers or Arjunan Sakshi, people will seek refuge in OLF.