Pokiri Raja (Comedy), Pappi Apacha (Comedy), Happy Husbands (Comedy), In Ghost House Inn (Comedy). These were the four Malayalam movies that money so far. Two movies, Katha Thudarunnu (Semi-Comedy) and Mummy and Me are still trying to break even.
So what does this say about the Malayali movie goer? We want entertainment. We want comedy. We don’t want any sort of movie which will make us think or weep. (We have our lives for it).
Lets look at the top movies in Tamil. Singam (Action), Paiyya (Romance), Vinnaithandi Varuvaya (Romance), Thamiz Padam (Satire), Angadi Theru (Human interest), IKMS (Cowboy spoof).
The standard response to this comparison is that movies like Paleri Manikyam can only be made in Kerala. But the point is that if no one sees it, then no producer will bet on a movie like Paleri Manikyam in the future. If you want only Pokiri Raja, Pappi Apacha genre movies you will get more of it and there is a limit to how many movies a human can tolerate in which Mammootty is dancing. (CIA is considering this as a replacement for the banned craft called waterboarding).
If you look at the movies that have made money in Malayalam, even Seeman can guess where this is all going to end. Couple this with cutting-the-branch-we-are-sitting-on mentality like denying new movies to theater owners, banning serial actors from appearing in movies, banning movie actors from appearing in serials, affinity of Malayai viewers towards Allu Arjun movies, Overdose of Suraj Venjarammoodu – all this can only work wonders for malayalam cinema. In fact the ban they should enforce is script stealing. And maybe a ban on Malayalam fim personalities from organizing themselves into various albhabet soups.