This is the second post from our guest humour columnist, Jibs
There is an interesting story doing rounds about Nasrani’s release. After the debacle of July 4th Director Joshi had consulted an astrologer to find out ways to make Nasrani a hit. It’s the same astrologer who vandalised Joshi’s name to Joshiey. The astrologer suggested that the movie would do good business if it is released at 2:03 AM. Joshiey & Co found out that even staunchest of Mammootty fan would not come to see the movie at that hour and so Joshiey made a tactical decision: release the movie at 2:03 PM. The rest as they say was history – Chocolate became a hit.
July 4th is considered the lucky day for Dileep. Director Joshiey has the astrologically perfect name. Both came together and made a movie called July 4th. Just like how mixing whisky and brandy would give you a bad hangover, this astrologically perfect love child unfortunately got released on July 5th and gave a perfect dud. AMMA and MACTA setup separate enquiry commissions to find faults; whether it was Joshiey’s name or Dileep’s lucky date or whether to send an astronaut to see if budhan had an affair with sukran.
The question which is troubling me badly is this: had July 4 been released on July 4th, would the box-office story be any different? If Nasrani was released a minute before 2:03 pm would it have been more palatable to audiences all over Kerala? Would Joshiey vandalise his name further in his quest for elusive box office success? Human beings react differently in different circumstances. Some film makers fix their name or find a good time to offload their latest junk on unsuspecting viewers. Intelligent film makers would go back to drawing board and get a good script.