In one of our editorials, we wrote that Mom and Antony Perumbavoor production houses have reached their limits. We think that Malayalam cinema needs an influx of capital to make movies which can match the production quality of non-Malayalam movies. Now Pyramid Saimira Theatre Ltd (PSTL) has decided to make that step and enter Malayalam cinema in a big way.

There are many action items in their plan. First they plan to invest Rs. 25 crore and lease theaters in Kerala. These theaters will be modernized and some of them will be converted into multiplexes for better film going experience which means that even if the movie is terrible, you will feel happy spending Rs. 100 for an uzhunnu vada. They also plan to introduce a card which will allow you to watch as many movies as possible for a fixed amount which means that some of us will permanently live in multiplexes.

Second they plan to improve film distribution by using digital technology to deliver prints over the network. Third, they also plan to produce or buy 10 films each year. For starters, they have bought Mohanlal’s Paradesi and the distribution rights to Ram Gopal Varma’s version of Sholay.

We think this is great news and the influx of capital from a publicly traded company which is looking for profits can possibly bring up the careers of few actors. Then it is also possible that MACTA, AMMA and other organizations will get together and ask the Chief Minister to ban the entry of such companies into Kerala citing that Pyramids are Egyptian inventions and we should not have such “foreign” technologies which will upset our economic paradise.

Post Script : We liked the idea of the movie cards and we see infinite possibilities. There can be actor specific cards, like cards for seeing a particular actors movies unlimited times. A blessing if you are a die hard fan. On the other hand Superstars can distribute such cards to fans associations so that human presence is ensured in movie theaters however bad the movie is.

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