Adlab, movie production arm of Reliance conglomerate is venturing into movie production in Kerala.
Adlab, the famous production group from Mumbai is planning to produce Malayalam pictures. As the part of their project to invest around hundred crores in the South, they has produced some films in Tamil. [Adlab plans Malayalam ventures.]
Such ventures might introduce much needed professionalism into Malayalam film production. With bigger budgets, the talented technicians of Malayalam cinema would be able to produce better movies. And since the producers, actors and technicians of Malayalam cinema are in the path of self destruction, we would need someone to restore semblance of normalcy in this warring industry.