Comments on: What ails Malayalam Cinema – Part 6 http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/ A Blog on Cinema Wed, 17 Mar 2010 05:04:51 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: varnachitram » Sad State http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/comment-page-1/#comment-98917 varnachitram » Sad State Thu, 23 Oct 2008 06:07:39 +0000 http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/#comment-98917 [...] year we published six articles on the topic What ails Malayalam cinema.Scorpiogenius has published a two part series on the sad [...] [...] year we published six articles on the topic What ails Malayalam cinema.Scorpiogenius has published a two part series on the sad [...]

]]> By: varnachitram » Blog Archive » 2006 - Kavya’s Year http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/comment-page-1/#comment-16414 varnachitram » Blog Archive » 2006 - Kavya’s Year Thu, 15 Feb 2007 12:23:14 +0000 http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/#comment-16414 [...] Right now it would be an understatement to say that Malayalam Cinema is facing a crisis. There is lack of good scripts, theatres are closing down and even movies with Superstars are not pulling in the crowd. In such conditions she was the heroine or one of the members of the ensemble cast of the biggest blockbuster in Malayalam cinema history. Our third point is that this movie increases and reinforces her bankability as a heroine in Malayalam Cinema. [...] [...] Right now it would be an understatement to say that Malayalam Cinema is facing a crisis. There is lack of good scripts, theatres are closing down and even movies with Superstars are not pulling in the crowd. In such conditions she was the heroine or one of the members of the ensemble cast of the biggest blockbuster in Malayalam cinema history. Our third point is that this movie increases and reinforces her bankability as a heroine in Malayalam Cinema. [...]

]]> By: divi http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/comment-page-1/#comment-11983 divi Fri, 05 Jan 2007 11:53:27 +0000 http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/#comment-11983 I came with great expectatiaon. This is a pathetic scribbling of small time chai kada talk. Desi pundit your caption is very misleading. I came with great expectatiaon. This is a pathetic scribbling of small time chai kada talk.

Desi pundit your caption is very misleading.

]]> By: DesiPundit » Archives » What Ails Malayalam Cinema? http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/comment-page-1/#comment-11969 DesiPundit » Archives » What Ails Malayalam Cinema? Fri, 05 Jan 2007 05:41:26 +0000 http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/#comment-11969 [...] Varnachitram has an interesting series (in six parts) on Malayalam cinema and the passing of it’s golden age. I wish someone would do a similar series on Bengali cinema. [...] [...] Varnachitram has an interesting series (in six parts) on Malayalam cinema and the passing of it’s golden age. I wish someone would do a similar series on Bengali cinema. [...]

]]> By: mallubhai http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/comment-page-1/#comment-11923 mallubhai Thu, 04 Jan 2007 12:46:55 +0000 http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/#comment-11923 A good series of articles which reflect the true state of affairs. By the way the talk on Raagam reminded me. Raagam is no more a theatre. It is just a place wherein you can buy a "quarter" from the adjacent liquor shop and drink in peace and snooze for 3 hours. How i miss the old days... Shakeela sharanam... A good series of articles which reflect the true state of affairs.

By the way the talk on Raagam reminded me. Raagam is no more a theatre. It is just a place wherein you can buy a “quarter” from the adjacent liquor shop and drink in peace and snooze for 3 hours.
How i miss the old days…

Shakeela sharanam…

]]> By: Sandeep http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/comment-page-1/#comment-11917 Sandeep Thu, 04 Jan 2007 10:16:33 +0000 http://varnachitram.com/2007/01/03/what-ails-malayalam-cinema-part-6/#comment-11917 As very correctly said movies are no longer the only or main source of entertainment. The golden age of malayalam movies was the result of educated and intellectual middle class families in Kerala of 70s and 80's who yearned for affordable and quality entertainment. Today that middle class has gone one step ahead in standard of living. He is not ready to stand in queue, sit in a dirty, stained chair and watch an average movie with cigarette smoke in foreground and spite all around. And he doesn’t want his family to mingle with the unpredictable crowd we see today (Earlier middle class families where "safe" in the balcony). Movie industry has to change if it wants to survive. A simple movie in a simple theater is no more enough. They have to offer more. Offer WHAT? Shopping, Gaming, Interactive events, better parking facilities, better service, better ambience. In short offer the customer more and pamper him. We are seeing it in Indian metros. Malls and Multiplexes are the future. As very correctly said movies are no longer the only or main source of entertainment.

The golden age of malayalam movies was the result of educated and intellectual middle class families in Kerala of 70s and 80’s who yearned for affordable and quality entertainment. Today that middle class has gone one step ahead in standard of living. He is not ready to stand in queue, sit in a dirty, stained chair and watch an average movie with cigarette smoke in foreground and spite all around. And he doesn’t want his family to mingle with the unpredictable crowd we see today (Earlier middle class families where “safe” in the balcony).

Movie industry has to change if it wants to survive. A simple movie in a simple theater is no more enough. They have to offer more. Offer WHAT? Shopping, Gaming, Interactive events, better parking facilities, better service, better ambience. In short offer the customer more and pamper him. We are seeing it in Indian metros. Malls and Multiplexes are the future.

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