Next week Mohanlal’s Photographer and Mammotty’s Pothen Vava are going to hit the screen. Pothen Vava was supposed to release on Oct 19 but is now postponed to Oct 21, while Photographer has also changed its date from Oct 20 to 21. Now some folks want the date of both movies to be changed to Oct 24th, the day when Ramzan is celebrated in Kerala. Their argument is that during Ramzan time the opening will not be good in Malabar.
Last time we checked there were so many other regions in Kerala apart from Malabar. Last time we checked lot of non-Muslims see films during Ramzan time. If film makers want to coincide releases with religious festivals to make sure that it is a success, it can only mean that they are not very confident of the product they are trying to sell.
Both M&M movies have a big initial pull and they suck fans just like how a black hole sucks light into it. The current trend in film release in Kerala is to release as many prints as possible and make the most in the first few weeks. Suppose the movie sucks, like Bhargava Charitram, then by the time the word of mouth gets out, the producers would have made their money.
Instead of relying on Ramzan, Onam, Christmas, American Independence Day, and Achuthanandan’s birthday for releases there is a less stressful way. Get a good story and make a good movie. For example, look at Classmates. It is running to packed houses even during Ramzan time.
At the box office, `Classmates’ is rocking. From 47 screens in 21 days, the film is rumoured to have got a distributors’ share of Rs. 2.10 crore, a record in Kerala. The film is poised to complete 100 days in almost all releases stations as per indications. What has surprised the trade is that in spite of heavy rain and the beginning of `Noyambu'(Ramzan fast), particularly in Malabar, the film is rock steady at the box office [Classmates,’ a trendsetter]
If a movie with young actors can do well during the Ramzan time, the producers of M&M movies should have atleast a bit more courage.