In Malayalam movie industry we have seen certain combinations/teams being succesful. Usually these combinations are made of Hero/Heroine or Director/Actor pairs like Prem Nazir/Sheela, Joshi/Mammootty, Priyadarshan/Mohanlal, Shaji Kailas/Suresh Gopi and Rajasenan/Jayaram.
Dileep, is a totally different case in the sense that he likes to repeat his team of screen play writers, Uday Krishna and Siby K Thomas. In the last few years Dileep has worked with a number of directors, but most of his movies had these duo as the writers. Their successful movies include Lion (2006), Kochi Rajavu (2005), Vettam (2004), Runway (2004) and C.I.D. Moosa (2003)
We think that as an actor Dileep is aware of his limitations and strengths. He is aware of the competition around him in the form of actors with formidable screen presence like Mammootty, Mohanlal, and Suresh Gopi . His growth from a mimicry artist to a financially successful hero is the result of careful planning and marketing. For example the movie C.I.D Moosa (Dilip’s Home production), which can easily be classified as cartoon, became a major hit because of Dileep’s shrewd marketing strategies.
Dileep has realised that for his movies to be success, they must have a dash of humor. Writers Uday and Siby are good at writing Dilip’s brand of humour and hence the decision to market himself as a package. Now the producers just have to get a director and Dileep comes in with his team. Most of the Priyadarshan movies are written by Srinivasan or Priyan himself, but for Vettam it was Dileep’s team.
In the case of Lion, they had the option of outdoing Ranji Panikkar’s style or to mould it in Dilip’s style. They opted for the latter and result is success. The upcoming movie of this trio is Chess and emboldened by Lion‘s success we foresee Dileep’s team writing horror films, action thrillers, historicals and tragedy films, all with a touch of humor.
We are left wondering if Dilip would extend this concept to other areas of film making. What if he decides to add the cinematographer he likes permanently to his team or song writers, or music directors. Since Kavya Madhavan is his lucky heroine, he could add her to the package too. Finally Dileep would be like a margin free movie super market.
One thing we are sure of is that Dilip won’t be able to add audience to his team. Audience are a team on their own, and they accept or reject Dileep’s movies en masse.